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The real challenges that Category Managers will face in 2026.

The gap between your planogram and what's actually on shelf is where categories quietly lose money. Join us to see how teams are closing that gap — in real time.

ON-DEMAND WEBINAR

 

What you'll learn

Category management is now an execution problem

Decisions only matter if they show up on shelf. We’ll show where the plan breaks down, and why this is happening more often in 2026.

The challenges category managers will face in 2026

Data trust at store level, planogram drift, local demand vs centralized process, omnichannel pressure, promo noise, margin pressure, and AI entering the workflow.

How to spot plan-to-shelf drift store by store

What “drift” looks like in the real world, why it happens even when everyone agrees on the plan, and how to measure it consistently.

Where image recognition fits (and where it doesn’t)

How shelf images become usable signals for compliance, pricing, placement, promotion, and competitor activity, without turning field visits into manual checklists.

A practical way to start without rebuilding everything

How to run a pilot that connects the plan (expectations), the shelf (images), and the action (what gets fixed, how fast).

You'll walk away with:

You'll walk away with:

A clear view of where category teams quietly lose money between plan and shelf The challenge checklist you can use to pressure test your current process A starter set of pilot questions to find your biggest category blind spots A simple pilot model: plan + shelf + action, and what to measure week to week

Speakers

Steve Bussiere

SPEAKER

Pablo Mondal

Director of Analytics, Vision Group

Steve Bussiere

SPEAKER

Joey Suarez

Director of Data Analytics & Insights, Vision Group

Date & Time:

Thursday, March 19, 2026 | 1PM ET

Format:

Virtual, 30-minute conversation + Q&A

Who Should Attend?

  • Category Managers & Insights Teams — See how real-time shelf data closes the gap between your planogram and what shoppers actually find. Measure competitive pressure where it actually happens — on shelf.

     

  • Sales Operations & Field Leaders — Replace manual compliance checklists with live store-level scorecards. See how linking image recognition to rep performance accelerates behaviour change.

     

  • Trade Marketing & Promo Teams — Get day-one visibility into whether your innovation launches and promo displays are actually built in-store. Tie real-time image data back to sales lift.

     

Who Should Attend?

Sales Operations & Field Leaders

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Real-time visibility into on-shelf availability. No more waiting two weeks for compliance reports. Discover how linking image recognition directly to rep scorecards accelerates behaviour change.

Category & Trade Marketing

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Day-one execution on planograms and innovation launches. See how real-time image data ties back to sales lift. Understand the technical requirements before you scope a project with your operations team.